Question: 1
|
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a.
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Windows Live
|
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b.
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Yahoo Directory
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c.
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Google
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d.
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Wikipedia
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e.
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DMOZ
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Question: 2
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Which of the following
statements regarding website content are correct?
|
a.
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If you have two versions
of a document on your website, Google recommends that you only allow the
indexing of the better version
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b.
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Linking to a page inconsistently does not affect the
way Google views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
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c.
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Syndicating your content could lead to Google viewing
the material as duplicate
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d.
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Placeholders for pages which do not have content are
never viewed as duplicate content by Google
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Question: 3
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What is Keyword Density?
|
a.
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The number of times the keyword is used / (DIVIDED
BY) the total word count on page - (MINUS)the total words in HTML on the page
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b.
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The number of times the keyword is used X
(MULTIPLIED BY) the total word count on page
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c.
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The number of times the keyword is used in the
page description
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d.
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The number of times the keyword is used in the page title
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e.
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The number of times the keyword is used / (DIVIDED
BY) the total word count on the page
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Question: 4
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Which of the following
statements about the Google Sitemap are correct:
|
a.
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Repeated submission of
the Sitemap to Google could be penalized
|
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b.
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It is possible to create and submit specialized
Sitemaps to Google for Video and Mobile content
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c.
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The Sitemap acceptable to Google follows an XML format
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Question: 5
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Are RSS/Atom feeds returned
in Google's search results?
|
a.
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Yes
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b.
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No
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Question: 6
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What does the term Keyword
Prominence refer to?
|
a.
|
It refers to the fact that the importance of choosing
high traffic keywordsleads to the best return on investment
|
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b.
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It refers to the importance attached to getting the
right keyword density
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c.
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It refers to the fact
that the keywords placed in important parts of a webpage are given
priority by the search engines
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d.
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It refers to the fact that the keywords in
bold font are given priority by the search engines
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Question: 7
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Which of the following
factors does Google take into account while assessing whether or not a
website is an authority website?
|
a.
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The frequency with which
the content of the website is updated
|
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b.
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The number of web pages containing relevant information on the
main theme of the website
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c.
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The number of in-bound natural links related to the website's
theme (orkeywords)
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d.
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None of the above
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Question: 8
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What is Anchor Text?
|
a.
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It is the main body of text on a particular web page
|
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b.
|
It is the text within the left or top panel of a web
page
|
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c.
|
It is the visible text
that is hyper linked to another page
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d.
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It is the most prominent text on the page that the
search engines use to assign a title to the page
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Question: 9
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If you search for the term
"iq test" in the Word Tracker keyword suggestion tool, will it
return the number of independent searches for the term
"iq"?
|
a.
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Yes
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b.
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No
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Question: 10
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What is the illegal act of
copying of a page by unauthorized parties in order to filter off traffic to
another site called?
|
a.
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Trafficjacking
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b.
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Visitorjacking
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c.
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Viewjacking
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d.
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Pagejacking
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Question: 11
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Do search engines such as
Google detect unnatural linking patterns by checking the Class C IP address
of the page where the link to the website originates?
|
a.
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Yes
|
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b.
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No
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Question: 12
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What term is commonly used
to describe the shuffling of positions in search engineresults in
between major updates?
|
a.
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Waves
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b.
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Flux
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c.
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Shuffling
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d.
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Swaying
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Question: 13
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While grading your website, Google gives credit to
outbound links pointing to authority websites?
|
a.
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True
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b.
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False
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Question: 14
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Which of the following URLs
can the Google search engine spider?
|
a.
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http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
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b.
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http://www.expertrating.com/exams/seo.asp?examnum=243
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c.
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http://www.expertrating.com/exams/seo.asp
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d.
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http://www.expertrating.com/exams/seo.html
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e.
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All of the above
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Question: 15
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Google displays up to _____
characters of a webpage's Title Tag.
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a.
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56
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b.
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60
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c.
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66
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d.
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80
Ans: D
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Question: 16
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What does the 302 server
response code signify?
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a.
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It signifies conflict, too many people wanted the same
file at the same time
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b.
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The page has been permanently removed
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c.
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The method you are using to access the file is not
allowed
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d.
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The page has temporarily
moved
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e.
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What you requested is just too big to process
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Question: 17
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Which of the following
statements is correct with regard to the description meta tag?
|
a.
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It should be about 50 characters in length
|
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b.
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The description should not contain the keywords
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c.
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If the meta description is not included, the search
engines will use the meta keywords for information
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d.
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Google uses the meta
description to generate the search engine resultspages
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Question: 18
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State whether true or
false.
The Yahoo Directory listing is a free service for commercial sites. |
a.
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True
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b.
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False
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Question: 19
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Which of the following
statements is correct with regard to the images within a webpage?
|
a.
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Images cannot be spidered by the search engines
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b.
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Important keywords related
to the image should be placed in the ALT text
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c.
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Images should always be kept close to the top of a
webpage
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d.
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Image maps should be used while including the images
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Question: 20
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Cloaking is a controversial
SEO technique. What does it involve?
|
a.
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Increasing the keyword density on the web pages
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b.
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Offering a different
set of web pages to the search engines
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c.
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Hiding the keywords within the webpage
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d.
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Creating multiple pages and hiding them from the
website visitors
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Question: 21
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Which of the following
facts about Alexa are correct?
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a.
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Alexa provides free data
on relative website visitor traffic
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b.
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Alexa and Quantcast provide information on visitor
household incomes
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c.
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Alexa is biased towards US based traffic
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d.
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Quantcast only tracks people who have installed the
Quantcast toolbar
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Question: 22
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Google looks down upon paid
links for enhancing page rank. If a website sells links, what action/s
does Google recommend to avoid being penalized?
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a.
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The text of the paid links should state the words
"paid text link" for Google to identify it as a paid link
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b.
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Only Paid text links to non profit websites
should be accepted
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c.
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Paid links should be
disclosed through the "rel=nofollow" attribute in the
hyperlink
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d.
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Paid links should be disclosed through the
"index=nofollow" attribute in the hyperlink
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Question: 23
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Which of the following
actions could get you banned by Google?
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a.
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Hiding text on the
webpage
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b.
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Stuffing keywords on the webpage
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c.
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Linking to sites banned by Google
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d.
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None of the above
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Question: 24
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Which of the following
statements about Google's technical and quality guidelines is true?
|
a.
|
It is advantageous if your web server supports the
If-Modified-Since HTTP header
|
|
b.
|
If using dynamic pages,
it helps to keep the parameters short and the number of them few
|
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c.
|
Avoid using robots.txt to prevent crawling of search
results pages or other auto-generated pages, even if they don't add much
value for users coming from search engines
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d.
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Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to speed
up indexing
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Question: 25
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Which of the following is
an ethical SEO Technique?
|
a.
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Creating a subdomain with the hottest keyword and
creating duplicate copies of existing pages on it
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b.
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Filling your pages with keywords, whether relevant
to the page content or not
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c.
|
Creating a page which serves a different content to the
search engine bots and different to human users
|
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d.
|
None of the above
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Question: 26
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All major search engines
are case sensitive.
|
a.
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True
|
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b.
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False
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Question: 27
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While optimizing your
website it is important to generate the right type of traffic, how does the
Bounce Rate information help in this regard?
|
a.
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By letting you know the percentage of users who entered
the website and then went on to visit additional pages
|
|||
b.
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By letting you know the
percentage of users who entered the website and then left without viewing any
other page
|
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c.
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By letting you know the percentage of users who decided
to go back to the source from where they found your website
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d.
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By letting you know the percentage of users who left
your website within 10 seconds of viewing the first page
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Question: 28
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Which of the following
factors contribute towards link popularity of a website?
|
a.
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The number of websites
that link to it
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b.
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The number of pages of
the website indexed by Google
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c.
|
The number of pages in
the website
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d.
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The quality of websites
that link to it
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Question: 29
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Search engines do not index
some common words (such as "or", "and", "when",
and "in") within the webpage. What are these common words called?
|
a.
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Barrier words
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b.
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Non-indexable words
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c.
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Slow words
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d.
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Stop words
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Question: 30
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Which of the following
activities could be looked down upon by Google as per their quality
guidelines?
|
a.
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Using automated website submission software
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|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
b.
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Loading pages with
irrelevant links
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|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
c.
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Intentionally adding
keywords to the TITLE tags and ALT attributes
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|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d.
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Registering misspellings of well-known websites
Ans: B,C
Ans: A
Ans: D
ANS: A, D
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Question: 35
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Which of the following
statements about search engine optimization techniques are correct:
|
a.
|
Making a keyword bold
does not influence the way that the search engine looks at the keyword
|
|
b.
|
Websites with deep
linking are looked at favorably by search engines
|
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c.
|
search engine robots follow the first link they find to
any particular page and they do not follow additional links to the same page
|
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d.
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It is not a good idea to
have the same anchor text for all inbound links as it could look automated to
the search engines
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Question: 36
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A Hallway Page is used to:
|
a.
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Attract visitors from the search engines straight onto
the Hallway Page
|
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b.
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Organize the Doorway Pages
|
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c.
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Help people navigate to different Doorway Pages
|
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d.
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Enable search engine bots
to index the Doorway Pages
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Question: 37
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Which of the following free
tools/websites could help you identify which city in the world has the
largest search for the keyword - "six sigma"?
|
a.
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Yahoo Search Term Suggestion Tool
|
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b.
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Alexa
|
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c.
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Google Traffic Estimator
|
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d.
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Google Trends
|
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e.
|
WordTracker
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Question: 38
|
How are site maps important
for the search engine optimization process?
|
a.
|
Site maps help the search engine editorial staff to
quickly go through a website, hence ensuring quicker placement
|
|
b.
|
Google gives credit to the websites having site maps.
The GoogleBot looks for the keyword or title "Site Map" on the home
page of a website.
|
|
c.
|
Site maps help the search
engine spider pick up more pages from the website
|
|
d.
|
None of the above
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Question: 39
|
State whether the following
statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website. |
a.
|
True
|
|
b.
|
False
|
Question: 40
|
What is the function of
"indexer" part of the Google search engine?
|
a.
|
It helps to retrieve web pages from the world wide web
|
|
b.
|
It helps to gather information from other search
engines
|
|
c.
|
It helps to sort the documents that Google has
retrieved
|
|
d.
|
It helps to generate
meaningful results based upon the user's search term
|
Question: 41
|
Which of the following
conditions will Google treat favorably from the 'Relevancy' perspective?
|
a.
|
The website offering products and services to the
visitors country
|
|
b.
|
A website that provides free content for the related
keywords
|
|
c.
|
Hidden keywords on the home page matching the search
term
|
|
d.
|
Image Alt tags on the
home page matching the search term
|
Question: 42
|
Some words, when followed
by a colon, have special meanings to Yahoo. What is performed by the link:
operator?
|
a.
|
It shows all the outbound links from the URL
|
|
b.
|
It shows how many pages of the site Yahoo is pointing
to
|
|
c.
|
It shows all the pages
that point to that URL
|
|
d.
|
It shows URLs with broken links
|
Question: 43
|
Which of the following
factors have an impact on the Google PageRank?
|
a.
|
The total number of
inbound links to a page of a web site
|
|
b.
|
The subject matter of the site providing the inbound
link to a page of a web site
|
|
c.
|
The text used to describe the inbound link to a page of
a web site
|
|
d.
|
The number of outbound links on the page that contains
the inbound link to a page of a web site
|
Question: 44
|
What is the term for
Optimization strategies that are in an unknown area of reputability/validity?
|
a.
|
Red hat techniques
|
|
b.
|
Silver hat techniques
|
|
c.
|
Grey hat techniques
|
|
d.
|
Shady hat techniques
|
Question: 45
|
Why is it a bad idea from
the seo perspective to host free articles and write ups that are very common
on the internet.
|
a.
|
Because they will not lead to fresh traffic
|
|
b.
|
Because you could get
penalized by search engines for using duplicate content
|
|
c.
|
Because you will not get the benefits of proper keyword
targeting
|
|
d.
|
Because people could turn up claiming copy right
infringement
|
Question: 46
|
The following robots meta
tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow"> |
a.
|
Not to index the homepage and not to follow the links
in the page
|
|
b.
|
Not to index the page and
not to follow the links in the page
|
|
c.
|
To index the page and not to follow the links in the
page
|
|
d.
|
Not to index the page but to follow the links in the
page
|
Question: 47
|
_________________ use both
crawlers and directories to generate relevant results.
|
a.
|
Crawler-based Search Engines
|
|
b.
|
Human-Powered Directories
|
|
c.
|
Hybrid Search Engines
|
|
d.
|
Meta Search Engines
|
Question: 48
|
Which of the following
statements is correct with regard to natural links?
|
a.
|
They are two way links (reciprocal links)
|
|
b.
|
They are from authority websites
|
|
c.
|
They are voluntary in
nature
|
|
d.
|
They are from .edu or .gov extension websites
|
Question: 49
|
What will happen if you
type the words 'Certification -Networking' in the Google search box?
|
a.
|
Google will find the web pages about Certification and
also containing the word "Networking"
|
|
b.
|
Google will find all the web pages containing the words
"Certification" and "Networking"
|
|
c.
|
Google will find all the web pages in which the words
"Certification" and "Networking" appear together
|
|
d.
|
Google will find the web
pages about Certification that do not contain the word Networking
|
Question: 50
|
If you enter 'Help
site:www.microsoft.com' in the Google search box, what will Google search
for?
|
a.
|
It will open up the Google help pages applicable to
www.expertrating.com
|
|
b.
|
It will find pages about
help within www.expertrating.com
|
|
c.
|
It will only find page titles about help within
www.expertrating.com
|
|
d.
|
It will direct you to the request page for re-indexing
of www.expertrating.com
|
Question: 51
|
Which of the following
statements about FFA pages are true?
|
a.
|
They are greatly beneficial to SEO
|
|
b.
|
They are also called link
farms
|
|
c.
|
They are paid listings
|
|
d.
|
They contain numerous inbound links
|
Question: 52
|
What is the name of the
search engine technology due to which a query for the word 'actor' will also
show search results for related words such as actress, acting or act?
|
a.
|
Spreading
|
|
b.
|
Dilating
|
|
c.
|
RSD (real time synonym detection)
|
|
d.
|
Stemming
|
|
e.
|
Branching
|
Question: 53
|
If a website's search
engine saturation with respect to a particular search engine is 20%, what
does it mean?
|
a.
|
20% of the webpages of
the website have been indexed by the search engine
|
|
b.
|
Only 20% of the pages of the website will be indexed by
the search engine
|
|
c.
|
20% of the websites pages will never be indexed
|
|
d.
|
The website ranks in the first 20% of all websites
indexed by the search engine for its most important search terms
|
Question: 54
|
What is the main reason for
the effectiveness of optimizing a webpage towards a long tail keyword search?
|
a.
|
There are more long tail
searches than shorter keyword queries
|
|
b.
|
Search engines often pass on long tail searches to
lesser known and new websites
|
|
c.
|
Search engines do not pass on long tail search traffic
to websites that rank high for shorter keyword searches
|
|
d.
|
There are fewer websites that have targeted such
keywords
|
Ans: B
Ans: A
Ans: D
Ans: A
Ans: B
Ans: C
Ans: A,B,C
Ans: C
Ans: B
Ans: D
Ans: A
Ans: B
Ans: B
Ans: E
Ans: D
Ans: D
Ans: A
Ans: B
Ans: B
ANS: A
Ans: C
Ans: A
Ans: B
Ans: D
Ans: B
Ans: B
Ans: A,B,C,D
Ans: D
Ans: D
Ans: A, B, D
Ans: D
Ans: D
Ans: C
Ans: A
Ans: D
Ans: D
ANS: C
ANS: A
ANS: C
ANS: B
ANS: B
ANS: D
ANS: C
ANS: D
ANS: B
ANS: B
ANS: D
ANS: A
ANS: A
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